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Vernadine Merrick

Vernadine Merrick
diversity bee
Marketing Management

Vernadine A. Merrick

1224 E. 21st Street  ?  Tulsa, OK 74114

513-535-6338 Cell  ?  vm@vernadinemerrick.com

SUMMARY

Results-oriented Technical Marketing professional with extensive experience in Business Consulting, Field Sales and Sales Training. Strong analytical, oral and written skills, coupled with sound and creative methodologies that lead to quantifiable implementation. A proven track record of success. Specialize in start-up ventures involving new businesses, markets and products within large industrial and hi-tech corporations.

 

AREAS OF EXPERTISE 

Business Development

Product  & Market Management

Market Planning & Analysis

Marketing Communications

Business Case Development

Project Management

Pricing Strategy & Analysis

Customer Relationship Bldg.

People Management

Executive Interfacing

Change Management

Strategy & Goal Setting

  

EXPERIENCE

 

ABB Inc. (Totalflow Products Group), Bartlesville, OK                    2011-Present

 

Global Product Manager – Process Gas Analyzers
Doubled PGC1000 process gas chromatograph orders and revenue in 2012 while maintaining a solid profit margin. The PGC1000 is a new product introduced to refining and petrochemical customers as a cost-effective solution for gas analysis. As the Global PGC1000 Product Manager, responsible for setting international strategy and implementation. Activities include evaluating country trends and competitors, developing product roadmap, sales training, customer visits, marketing collateral, tradeshows, country certifications, pricing and being the point of interface for Sales, Projects, Production, R&D and Service. Began 2011 as an Independent Marketing Consultant for Hardesty Hackett & Partners, a management consulting firm based in Roswell, GA. While there, developed market strategy for mid-size tech companies.

Siemens industry inc., Norcross, GA                    2007-2010 

Senior Marketing Consultant (Strategic Pricing and Margin Management Group)

Analyzed Siemens Industry customer pricing data and product pricing market trends to assist in setting organizational pricing strategies. Provided Group Communications and policy/process documentation.

·     Provided market pricing intelligence to improve Siemens Industry competitive position with domestic Industrial and Commercial Distributors and OEMs, and Retailers. Results of work led to more market-based customer pricing.

·     Liaised between Marketing and IT in rollout of a new $6M division wide pricing tool. Was Lead Trainer for Analytics; approved pricing submissions for Deal Manager (Sales tool). Project rollout was ahead of schedule and exceeded profitability lift expectations. System offered company better market objectivity and customer management capability

 

henry wurst, inc., Apex, NC                                       2005-2007

 

Marketing Director

Established marketing for company’s $100 million commercial printing and business communications services. Developed 2006 Marketing Plan, Communications Plan and Sales Training Program. Provided ongoing evaluation of market, competitors, pricing and product gaps. Communications activities included advertising, Users events, marketing collateral, website development, e- marketing campaigns, trade shows, customer relations, customer newsletter and direct mail campaigns. Held the first National Sales Leadership conference to leverage sales activities. Additional achievements:

·     Created Marketing Department from ground up to increase profitability and market share. Exceeded aggressive revenue growth targets with 11% increase in sales year-over. Added an additional 14% ($1M) in company profits.

·     Developed a lead qualification program for sales team, substantially increasing sales hit rates.

·     Managed divisional marketing budget, ensuring resources were maximized and had greater market impact.

 

G & Shirley’s Health Foods (Our Family Business), Cincinnati, OH                                      2003-2005

 

Sales Consultant

Revived our 30-year family-owned business. Developed sales and marketing strategies to stimulate sales. Revenues increased by 35% and business returned profitable.  Success enabled second store to be opened.

aBb (Power Transmission & Distribution Division), Raleigh, NC           2000-2003

 

Senior Business Consultant—Business Consulting Group, Market Strategy Services Team Lead

·     Sold Market Analysis and Strategy Services to ABB business executives. Targeted business units introducing new products, changing market focus or those experiencing shrinking market share/profits.

·     Spearheaded Value Based Selling training for ABB’s US sales force to increase sales performance.

·     Developed Market Strategy Services Business Plan for Group, including Communications Plan.

 

Market Strategist—ABB Energy Information Systems 

Managed a group of market analysts to conduct market analysis and strategy consulting for multi-million dollar projects. Projects focused on new products such as fuel cells for the telecommunications industry, chemical analyzers and the virtual utility power grid. Analysis resulted in determination of market entry and product rollout strategies, increased accuracy in sales forecasting and more effective market positioning.

 

·     Developed 2000 Wholesale Power Systems marketing plan to determine market penetration and outlook. Resulted in targeted campaigns, a focused sales approach and greater accuracy in forecasting. Did sales training with findings.

·     Designed Wholesale Power Systems Market survey questionnaire to assist in providing market data for inclusion in the marketing plan. Survey had a 25% customer response rate. Data used for customer buying-behavior determination and pricing strategies.

·     Created the marketing campaign for 2000 Users Group. Users Group was the highest ever attended, increasing 40% over 1999.

·     Promoted company with advertising, press releases, tradeshows and direct marketing activities.

 

other related experience

  duke energy (non-regulated power subsidiary), Cincinnati, OH   1997-2000

·       Midwest Regional Marketer – Energy Efficiency 

·       Product Marketing Manager – Federal Markets 

·       Market Analyst to Chief Executive Officer of  Duke Energy (Jim Rogers) 

 

honeywell  inc.Industrial Automation & Control (iac), Hunt Valley, MD   1990-1997

·       Field Sales – SCADA and Modular Control Systems 

·       Senior Information Developer—Technical Publications, Ft. Washington, PA 

·        Strategic Mktg.—Competitive Analyst, Phoenix, AZ 

EDUCATION

Carnegie Mellon University, Pittsburgh, PA

MBA (Graduate School of Industrial Administration---Masters of Science)

 

 

Miami University, Oxford, OH  

B.S., Pulp & Paper Engineering (Chemical)—

Process Feedback Control

(Chemical Engineering begun at Cornell University)   

PROFESSIONAL DEVELOPMENT

 

AWARDS

·       Selected for ABB Mentorship Program in 2012.

·       Honeywell Professional Excellence Program participant. Program for management fast track.

·       Carnegie Mellon Entrepreneur Marketing instructor in graduate school. Selected by Program Head.

·       Trained in value-based selling, pricing strategies, project management and direct marketing,

·       Two Siemens Top Plus Employee Awards for providing significant company profitability impact

·       Honeywell President’s Club for Sales

·       Miami University four-year academic scholarship

 

Proficient in Word, Excel, PowerPoint, Access, SAP, Business Objects, Zilliant Pricing Tool and Photoshop

     

 


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