VALUE TO YOUR ORGANIZATION

An enthusiastic, self-motivated team player looking to apply innovative marketing initiatives to a company where creativity, communication and coordination can enhance relationships between clients, promoters, the public and media. Core competencies include, but are not limited to:


• Market Research and Analysis
• Publications and Communications
• Event Marketing, Advertising and Promotions
• Event Scheduling, Logistics and Detail Coordination
• Special Event Planning and Management

• Program Design, Development, and Implementation
• Community Outreach
• Sponsorships
• Aggressive Work Flow Management
• Working knowledge of spoken/written Spanish


EDUCATION AND SKILLS

Masters of Business Administration
August 2004 - Present
Mercer University, Macon, Ga.
Expected Graduation: May 2006


Bachelors of Business Administration
August 2000 – May 2004
Mercer University, Macon, Ga.
Graduation: May 9, 2004
Major: Marketing/Minor: Spanish


Computer Skills:


• MS Excel, Power Point, Publisher, Outlook and Word
• Access
• SPSS 11.0


MANAGEMENT AND MARKETING EXPERIENCE

Graduate Assistant, Academic Department
August 2004 – Present
Mercer University Athletics, Macon, Ga.

• Create and maintain student-athlete excel database and confidential records for 300+ athletes
• Prepare, organize, maintain and distribute analysis tools to monitor student-athlete academic progress
• Build and maintain good rapport with internal customers (Athletic staff, coaches, players) and external customers (professors) in order to foster better inter/intradepartmental coordination
• Create training tools for new Graduate Assistants
• Tutor and mentor priority students that are at risk of becoming academically ineligible

Site Director
May 21-22, 2005; June 4-6, 2005
Macon Tennis Association, Macon, Ga.

• Coordinated, assigned and supervised over 200 matches and 350 athletes
Worked cohesively with main site and other supporting sites by conveying scores and verifying tournament regulations
• Anticipated needs of tournament participants and spectators in addition to disseminating tournament information (i.e. updates,
weather reports)
• Resolved conflicts and defused hostile situations

Temporary Administrative Assistant
May 2004 – August 2004
Mercer University Athletics, Macon, Ga.

• Organized and maintained budget for athletic administration and 14 Division I sports
• Wrote, edited, and revised memos/recommendation letters for athletic staff and coaches
• Coordinated game contracts between Mercer and opposing colleges/universities
• Corresponded between coaches and participants during the registration process for Mercer athletic summer camps
• Supervised 10 student-athletes working during the summer school term


Marketing Intern, Women’s Basketball
August 2003 – May 2004
Mercer University Athletics, Macon, Ga.

• Developed, scheduled, and booked talent for half-time promotional activities for the 2003-2004 Women’s Basketball season to raise awareness about the Women’s Basketball program at Mercer University
• Conceptualized Valentine’s Day Pre-Game Step show to boost tickets sales and game attendance (30+ participants and 40+ spectators present at event); secured a venue and equipment; accommodated media and security personnel; solicited over $130 of donated food in two sponsorship agreements with local restaurants
• Designed brochures, travel luggage tags and team scrapbook
• Maintained strong communications with recruits and families of players and coaches by designing and distributing weekly flyers/literature
• Pioneered Women’s Basketball youth mentor program (18 registered members) by developing the program, creating membership folders, designing picture membership cards, soliciting T-shirt sponsors, planning multiple team-building events, and matching girls with players in the mentor program
• Directed and organized a community program in alliance with city police department that promoted education, abstinence, and exercise for 90 young girls between the ages of 6 and 18

Manager, Women’s Basketball
August 2002 – April 2003
Mercer University Athletics, Macon, Ga.

• Promoted Mercer Women’s Basketball through outreach program to local schools
• Supervised game day/practice operations
• Managed and maintained inventory of equipment, uniforms and other supplies
• Trained and supervised a staff of two


CONSULTING EXPERIENCE

Marketing Consultant, Marketing Research Course Team Project
August 2003 – May 2004
Caliente’s, Macon, Georgia Restaurant

• Conducted internal and external environmental analysis’ to help client understand current/potential customer perceptions; maximize advertising/publicity exposure to target market; and build better employee relations through creation, testing, administration, and analysis of survey’s (over 200 survey’s distributed)
• Utilized Power Point Presentation tools to present client with analysis findings and recommendations


VOLUNTEER EXPERIENCE

Publicity and Communications Chair August 2003 – May 2004; August 2001 – April 2002
Mercer University Campus Ministry, Macon, Ga.

• Planned, organized, executed over 50+ student events
• Led a committee of six people
• Participated in the interviewing process for executive officers
• Conceptualized program for youth conference, created program proposal, and presented proposal to key staff (implemented April 2003 with 250+ participants)

Mentor
October 2003 – May 2004
Power House, Macon, Ga.

• Volunteered 2-4 hours per week as a mentor and tutor for underprivileged teens between the ages of 12 and 18